How a rise in multigenerational living is causing a run on bigger homes
16 June 2021
Anderson has recorded a significant rise in enquires for five-bedroom homes, which the company’s Head of Sales and Marketing, Katrina Cullin, attributes to changes in the way families are choosing to live, especially in light of the pandemic.
During the recent lockdowns, many younger family members returned to the family home, while legions of older relatives moved in with their adult children to create support bubbles.
Head of Sales and Marketing
Add to this the growing rise in the so-called ‘boomerang generation’, which sees students returning home after graduating owing to student debt and an uncertain job market, and it’s easy to see why bigger homes are becoming more popular.
Ms Cullin said of the recent shift, “Multi-generational living has always been popular in many parts of the world but, since the pandemic, families in the UK are also seeing the advantages. We’ve certainly seen a growing number of enquiries from buyers interested in larger homes to accommodate all the family.”
According to a study conducted by Aviva in 2020, a third of UK households are now multi-generational, mainly due to adult children living with parents. While accommodating older relatives makes up 14% of these multigenerational set-ups – an increase of over 50%in the past five years.
“New-build homes work best for this sort of living arrangement,” added Ms Cullin. “Because they offer the space and layouts to accommodate multigenerational living without the need for extensive renovations.”
Speaking of Anderson’s Faversham Lakes development of 330 new homes in Kent, Ms Cullin said: “This trend has been a major consideration for us in the development of Faversham Lakes, where we have options to suit everyone.
“Faversham ticks the boxes for many of these because it provides countryside living close to the town as well as access to great facilities like schools, convenience stores and a community centre.”
In other news, Anderson recently won a 2021 In-House Research Gold Award for achieving 100% customer satisfaction at Faversham Lakes.